Complete Guide to Creating Your First Event
Getting Started
Creating your first event on EventsKona is straightforward and intuitive. Whether you're hosting a small workshop or a large conference, our platform provides all the tools you need to succeed. This guide will walk you through every step of the process.
Pro Tip
Before you start, gather all necessary information: event date, venue details, ticket pricing, and promotional materials. Having everything ready will make the process much smoother.
Setting Up Basic Information
The first step in creating your event is providing basic information. This includes your event title, category, and description.
Event Title
Your event title is the first thing potential attendees see. Make it clear, concise, and compelling. You have 75 characters to capture attention.
- Keep it under 75 characters
- Include the event type (e.g., 'Workshop', 'Festival', 'Conference')
- Add the year if it's an annual event
- Avoid excessive punctuation or ALL CAPS
- Be specific about what attendees will experience
Good to Know
Good example: 'Lagos Tech Summit 2025 - Innovation & Networking'. Bad example: 'AMAZING EVENT YOU CANT MISS!!!'
Choosing Your Event Format
EventsKona supports three event formats: Venue (in-person), Online (virtual), and Hybrid (both). Each format has unique considerations.
Venue Events
For in-person events, you'll need to provide complete venue information including street address, city, and country. Our system automatically generates a map for attendees.
- Provide the full venue name and address
- Verify the location on the map preview
- Add parking and accessibility information in the description
- Consider capacity limits when setting ticket quantities
Online Events
Virtual events require a streaming link (Zoom, Google Meet, YouTube Live, etc.). This link is only shared with registered attendees.
Important
Never share your meeting link publicly in the event description. EventsKona automatically sends it to ticket holders after registration.
Hybrid Events
Hybrid events combine both formats, allowing attendees to participate either in-person or online. This maximizes reach but requires more planning.
Creating Tickets
Ticket setup is crucial for event success. EventsKona supports multiple ticket types, pricing strategies, and promotional codes.
Ticket Types
- Regular/General Admission - Standard entry tickets
- VIP Pass - Premium experience with added benefits
- Custom Tickets - Create your own (Early Bird, Student Pass, Group Tickets, etc.)
Pro Tip
Create multiple ticket tiers to cater to different attendee segments. Early bird tickets create urgency and reward early registrations.
Pricing Strategy
Setting the right price is both an art and science. Consider your costs, target audience, and competition.
- Research similar events in your area
- Factor in all costs (venue, catering, marketing)
- Consider offering free tickets for media or influencers
- Use tiered pricing (Early Bird, Regular, Last Minute)
- Test different price points with small audiences first
Promoting Your Event
Creating a great event is only half the battle - you need to get people to attend. EventsKona offers promotional packages to boost visibility.
Good to Know
Our promotion packages include featured placement, email marketing to thousands of subscribers, and social media exposure. Events with promotion typically sell 3-5x more tickets.
- Basic Boost (₦15,000) - 7 days of promotion
- Premium Promotion (₦35,000) - 14 days with priority ranking
- Ultimate Package (₦75,000) - 30 days with dedicated support
Launching Your Event
Before publishing, review all details carefully. Once live, your event will be visible to thousands of potential attendees on EventsKona.
Pre-Launch Checklist
- Verify all dates and times are correct
- Double-check ticket prices and quantities
- Review event description for typos
- Ensure contact information is accurate
- Test the registration process yourself
- Prepare social media announcements
- Set up event reminders and confirmation emails
After publishing, share your event link across all your channels. The more you promote, the more successful your event will be.
Pro Tip
Create a sense of urgency by showing ticket availability. EventsKona can display remaining tickets to encourage quick decisions.